ELIGIBILITY

1. Active Social Media Presence

• Nominees must have an active and influential presence on one or more social media platforms.
• Demonstrates consistent content creation and audience engagement.

2. Content Creation and Innovation

• Regularly produces original and creative content that resonates with their audience.
• Utilizes innovative techniques and tools to enhance their social media presence.

3. Influence and Reach

• Engages a substantial and active audience.
• Demonstrates significant impact on followers, social media trends, and audience behavior.

4. Professional Achievements

• Has notable achievements in the social media industry, such as successful brand collaborations and media recognition.
• Maintains professionalism and integrity in all partnerships and sponsored content.

5. Promotion of Diversity and Inclusivity

• Actively promotes diversity and inclusivity in their content.
• Represents various demographics and advocates for equality and inclusivity.

Judging Criteria

Judging Criteria for Social Media Influencer:

1. Content Quality (25%)

   • Creativity: Originality and creativity in content creation.
   • Engagement: Level of audience engagement including likes, comments, shares, and interactions.

2. Audience Reach (20%)

   • Follower Growth: Growth in the number of followers or subscribers across social media platforms.
   • Demographic Diversity: Ability to engage a diverse audience across different demographics and geographies.

3. Impact and Influence (20%)

   • Brand Partnerships: Collaborations and partnerships with brands and organisations.
   • Influence Metrics: Measurement of influence metrics such as brand mentions, influencer mentions, and social sentiment.

4. Authenticity and Transparency (15%)

   • Authenticity: Consistency and authenticity in content and interactions with followers.
   • Ethical Practices: Adherence to ethical standards in content creation and promotion.

5. Innovation and Adaptability (10%)

   • Adaptability: Ability to adapt to changes in social media algorithms and trends.
   • Use of Technology: Integration of new technologies or platforms to enhance content delivery.

6. Community Engagement (10%)

   • Community Building: Efforts in building and nurturing an engaged community of followers.
   • Impact on Followers: Evidence of positive impact on followers’ lives, opinions, or behaviours.

METRICS

Metrics for Social Media Influencers:

1. Audience Reach and Growth

   • Follower Count: Total number of followers across all social media platforms.
   • Audience Demographics: Understanding of audience demographics including age, gender, location, and interests.

2. Engagement Rates

   • Likes, Comments, Shares: Average number of likes, comments, and shares per post.
   • Engagement Quality: Depth and quality of interactions, such as meaningful comments and discussions.

3. Content Performance

   • Post Frequency: Regularity and consistency of posting content.
   • Content Resonance: Level of audience interest and engagement with different types of content (e.g., videos, images, stories).

4. Brand Partnerships and Campaigns

   • Partnership Deals: Number of collaborations with brands and organisations.
   • Brand Alignment: Fit between influencer’s niche and brand values, ensuring authenticity and relevance.

5. Influence and Impact

   • Brand Mentions: Frequency and context of mentions of brands or products.
   • Purchase Intent: Measurement of audience intent to purchase based on influencer recommendations.

6. Media Coverage and Industry Recognition

   • Press Mentions: Frequency and prominence of mentions in media outlets.
   • Speaker Engagements: Invitations to speak at events or conferences based on influence and expertise.

7. Ethical and Transparency Standards

   • Disclosure Practices: Consistency and clarity in disclosing sponsored content and partnerships.
   • Trustworthiness: Perception of trust and credibility among followers and industry peers.

ADDITIONAL CRITERIA

Best Business Awards: Social Media Influencer Category Additional Criteria

1. Community Engagement

• Active and meaningful interaction with followers through comments, direct messages, and live sessions.
• Initiatives to build a sense of community among followers (e.g., community challenges, meetups, Q&A sessions).
• Responsiveness to follower feedback and incorporation of audience suggestions into content.

2. Personal Branding

• Consistency in personal branding across all social media platforms.
• Clear and distinct voice, style, and messaging that differentiate the influencer from others.
• Strength and clarity of the influencer’s personal brand identity.

3. Adaptability and Growth

• Ability to adapt to changing social media trends and platform updates.
• Demonstrated growth in audience size and engagement over time.
• Flexibility in exploring and mastering new content formats and social media features.

4. Ethical Standards

• Adherence to ethical guidelines in advertising and sponsored content.
• Transparency with followers regarding paid partnerships and promotions.
• Commitment to honest and authentic content, avoiding misleading or false information.

5. Innovation in Monetization

• Creativity in developing diverse revenue streams (e.g., merchandise, courses, affiliate marketing).
• Success in monetizing social media presence while maintaining content quality and audience trust.
• Implementation of innovative monetization strategies that provide value to followers.